8 Fashionable Maternity Clothing Brands to Shop With While Hapū

Brands that you’ll actually enjoy wearing… we promise.


Let’s be honest, a few years ago maternity clothing needed a serious upgrade but fortunately for today’s hapū wāhine, there is now an array of flattering, functional and fashionable options to see you through the nine months of having a bump and into the season of postpartum and breastfeeding.

Say goodbye to the boxy styles and unflattering stripes (IYKYK) that were once synonymous with pregnancy and nursing wear; these eight beautiful brands are here for your shopping pleasure and thank goodness! Here are our favourite clothing brands to shop with while expecting:

Close To The Heart maternity clothing



Close to the Heart Tiered Maxi, $109.

Designed to help you still feel like yourself while pregnant and breastfeeding (because let’s be honest, many maternity clothing brands don’t hit the mark on that one), Close to the Heart is a maternity clothing brand founded by two local māmā. Shipping is free for New Zealand customers when you spend $120 or more.

Addison Clothing maternity wear



Addison Clothing Senna Dress, $95.

If you’re searching for stylish, practical, functional and affordable maternity clothing while pregnant and breastfeeding, look no further than Addison Clothing. All of their garments have been designed with the modern māmā in mind.

Go Mama Maternity



Go Mama Maternity Ultra Full Length Leggings, $69.99.

We’re big fans of Go Mama Maternity at Soteria – if you haven’t seen our guide to building your maternity activewear wardrobe in pregnancy, check it out here. The range is thoughtful, affordable and incredibly comfortable whether you’re going about your day-to-day errands or hitting the gym while hapū.

3 Bears



3 Bears Lori Frill Maternity Skirt, $79.95.

This locally owned maternity and nursing wear brand designs their own label while also carrying some beautiful international brands to ensure there’s something to suit everyone. Free delivery is available NZ wide for orders over $300.

Maive and Bo maternity clothing



Maive & Bo Isla Tiered Maxi, $109.95 AUD.

This Aussie brand has the fresh, summer styles nailed. Whether you’re after a pair of togs, a dress for a special occasion, or something to wear for your maternity photos, we recommend checking out Maive & Bo. They offer free express shipping for New Zealand customers when you spend over $150 AUD.

Cotton On Maternity



Cotton On Maternity Friendly Space Dye Midi Dress, $54.99.

Affordable? Check. On trend? Check. If you didn’t know how great Cotton On’s maternity clothing was, you can thank us later. Shop online or pop in store to take advantage of their collection – there’s over 150 pieces to choose from.

Albie Clothing



Albie Nursing Attire Rachel Dress, $64.

Breastfeeding and pregnancy friendly attire just became more stylish with the boutique range from Albie. Designed in New Zealand, their pieces are as functional as they are fashionable and if you plan to nurse, you know you’ll get to wear your new maternity gear longer than nine months.

Ripe Maternity Jeans



Ripe Jamie Girlfriend Jean, $129.95 AUD.

This Australian maternity clothing brand is the holy grail of pregnancy wear, with workwear, occasion, and casual options to suit all different styles and stages of hapūtanga. Orders to New Zealand typically arrive in 3-8 days.