The Ultimate List of Baby and Toddler-Related Black Friday Sales for 2022

We’ve compiled a list of the best deals for your shopping benefit!


Whether you’re hoping to tick some big ticket items off your pēpi checklist or you’re trying to get organised for Christmas, Black Friday is the perfect opportunity to nab a bargain on all things baby and toddler. From car seats and prams, to toys, clothes, shoes and more, there’s a plethora of great deals to be found this weekend. 

We’re not ones for encouraging the buying of things you don’t need or spending outside of your means; we see Black Friday as an opportunity to get a good price on something you may already have had your eye on. So, to help you shop wisely, we’ve compiled a list of the best stores and brands to take advantage of for your little ones this Black Friday.

  • Baby Bunting has savings on selected products, including deals on big brand car seats, discounts on selected swings, bouncers and rockers, 15-20% off selected toy brands, and 15% off selected pram accessories and nappy bags.
  • Jamie Kay has 40% off storewide, excluding clearance and the latest collection. 
  • Farmers has 15% off Lego, 30% off Fisher Price preschool toys, 30% off kids’ clothing (with some deals at 50% off), 50% off Maxi Cosi, and 30% off nursery, including strollers, car seats, capsules and furniture.
  • Husk Home (stockist of Banwood, Crywolf, Goldie + Ace, Jellycat, Pretty Brave, Quincy Mae, Silly Silas, Susukoshi, Viva La Vulva, Woolbabe, and more) has 25% off most things storewide until midnight Friday November 25. On Saturday and Sunday they’ll have 20% off and on Cyber Monday there will be 15% off Olli Ella.
  • Baby Factory has plenty of deals storewide, such as 10-40% off car seats, 10-50% off bassinets and co-sleepers, 10-40% off prams and strollers, 40% off selected toys, 20% off Love to Dream products, and 30% off clothing, including new season and swimwear.
  • Edwards & Co is running a ‘buy an Oscar M2 pram and get a free Carry Cot 2’ deal. Plus, the Snüzkot range will be heavily discounted.
  • Get up to 50% off at Baby City. Selected car seats are up to 30% off and there’s up to 45% off selected buggies like the Bugaboo Donkey, Bugaboo Fox, Mountain Buggy Duet, Baby Jogger City Mini, Mountain Buggy Urban Jungle, and more.
  • Buy one get one half price at Little Bambinos (stockist of By Billie, G. Nancy, Huxbaby, Konges Slojd, Liewood, Summer and Storm, VEJA, and more). Use the code FRIDAYFEELS. Some exclusions apply.
  • Little & Mighty (stockist of Grimms, Kip & Co, Kinderfeets, Mushie, Rylee + Cru, Toshi, Trybike, Vans, Ziggy Lou and more) has 10-60% off storewide.
  • Save up to 60% off selected items at The Sleep Store. Popular products like the Crane cool mist humidifer, Silverette nursing cups, Woolbabe sleeping bags, Boba wraps, Yogasleep white noise machines, and Cuski comforters are on sale, plus more!
  • Take 15% off everything storewide at Toyco, plus selected brands up to 35% off. 
  • Winkalotts has a selection of products on sale. The collection is ever changing so keep checking back to see what products are on offer.
  • Babu has 30% off almost everything – a great opportunity to get some merino pieces for next winter.  Use the code BLACKFRIDAY22.
  • Little Gatherer also has up to 30% off pretty much everything. 
  • Cotton On Kids has 30% off the original prices of everything. Some exclusions apply.
  • Get 20% off Mocka, prices are marked storewide.
  • Toilet training? Brolly Sheets has a sale of up to 60% off selected items.
  • Dimples is running the same ‘get a free carrycot deal’ as Edwards & Co, plus there’s discounts on other items like selected nursery furniture, strollers, cots, merino clothing and more.
  • Childhood & Co has 20% off everything, including the Little People Big Dreams books, Ay-Casa crates, and Frank Green.
  • Bear & Moo has up to 40% off storewide. There’s 30% off Bear & Moo products and 15% off toys, books, lactation products, and summer essentials. 
  • Take 20% off sitewide at More Than Milk with the code BLACKFRIDAY.
  • The Playtime Store has up to 40% off sitewide, including their soft play sets, play mats, foam ball pits, kitchen helpers, piler triangles, swings, and balance boards. 
  • Save 15% off selected styles at Babe, Bump & Beyond.
  • You know we love Lila Jasmine’s lactation bars and they have two deals runnings – buy two or more boxes and save 20% or buy four or more boxes and save 30%.
  • Get 15% off storewide at Hatch. Even the popular UPPAbaby Vista V2 stroller is discounted, as is the new Edwards & Co Olive.
  • Global Baby has deals storewide, from discounts to dollars off, they even have 15% off Connetix.

Note: Terms, conditions and exclusions may apply, see store websites for details, including how long the promotion will be running for.